Bauman Moscow State Technical University
A leading engineering university with strong academic products and a strategic international admissions agenda.
Case Study
International Education Marketing
Bauman University: scaling 50 programs across 40 countries
Alakris designed a market expansion framework that helped launch university programs internationally with country-level positioning and channel strategy.
40 countriesmarket coverage
50 programsinternationally promoted
State-levelinstitutional project complexity
Client Context
Top technical university with a global enrollment objective
Public-sector governance constraints
The project required structured execution, formal alignment and clear reporting while maintaining marketing agility across regions.
Challenge
No scalable international demand-generation model in place
The university had strong program offerings but lacked a repeatable model for international promotion and student acquisition across multiple geographies.
- Country-specific messaging complexity
- Different discovery and decision patterns by region
- Need for localized content and channel orchestration
- Limited prior export-marketing operating practice
Solution
A structured international growth model for education products
Alakris built a market-entry and acquisition system combining segmentation, positioning and localized execution.
- Priority country selection based on program-market fit
- Localized value propositions for target audiences
- Channel architecture for recruitment and lead capture
- Iterative optimization loop using live campaign data
Outcome
International rollout with measurable regional traction
40 countries
Program visibility and active recruitment campaigns across multiple regions.
50 promoted programs
A multi-program international positioning model implemented at scale.
Repeatable process
A reusable operating framework for future international admissions cycles.
Why It Worked
Execution discipline + country-level adaptation
Clear market prioritization logic
Resources were focused where program-market fit and enrollment potential were strongest.
Localization without process chaos
The team adapted messaging by market while preserving a unified control model for delivery and analytics.
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