Grow installs without wasting paid budget
The product needed stronger visibility and better conversion from impressions to installs on Google Play.
Case Study
Mobile Growth · ASO
Google Play growth through ASO and acquisition optimization
Alakris built a conversion-focused ASO and traffic architecture that improved app discoverability and stabilized install flow from high-intent channels.
ASO systemmetadata, visual and ranking optimization
Install growthimproved conversion from store visits
Channel controlquality-focused acquisition structure
Client Context
Mobile product with growth potential but limited store performance
Ranking and conversion bottlenecks
Store listing quality, keyword structure and creative assets were underperforming for targeted traffic segments.
Challenge
Traffic existed, but install efficiency was unstable
Acquisition efforts did not fully convert into predictable growth due to weak listing economics and channel imbalance.
- Inconsistent keyword ranking performance
- Suboptimal listing visuals for conversion intent
- No unified experimentation loop for store assets
- Insufficient quality filtering in acquisition flows
Solution
ASO + performance framework with continuous optimization
Alakris implemented a practical growth engine combining store conversion optimization and channel quality management.
- Keyword and semantic structure redesign for store discoverability
- Visual conversion upgrades for icon, screenshots and first-screen communication
- A/B testing cadence for incremental conversion lift
- Campaign-quality controls to improve paid traffic ROI
Outcome
Higher visibility, stronger conversion, cleaner growth economics
Improved listing conversion
More install actions from comparable view volume due to better first-impression relevance.
More qualified installs
Traffic filtering and channel strategy improved install quality and post-install behavior.
Repeatable optimization loop
The team gained a system for continuous ASO iteration instead of one-off updates.
Why It Worked
Execution tied to conversion mechanics, not vanity metrics
Hypothesis-driven optimization
Every change was tied to specific conversion assumptions and measured against business outcomes.
Quality over raw volume
The model prioritized sustainable growth economics, not short-term install spikes.
Need stronger app growth economics?
We can design an ASO and acquisition framework tailored to your product and market segment.